Impact Month 2024: The Écoles Créatives inaugurate their LAB on the theme of AI
Conférences . 11 Apr. 2024
Écoles Créatives are announcing the creation of a research laboratory – the LAB – with the aim of shedding light on the research and innovations that are having a significant impact on the creative and entertainment sectors. For its first event, the LAB has chosen the theme of Artificial Intelligence, which promises a month of meetings, workshops, conferences… and learning!
WHAT IS THE LAB ?
Created on the initiative of the Écoles Créatives – ESMA, ETPA, CinéCréatis, Pivaut and IFFDEC – LAB is a research laboratory that mobilises players in the Creative Industries and Entertainment sector, in research and teaching. Drawing on its artistic and technological expertise in the fields of 3D and 2D animation, video games, concept art, cinema and design, this research group aims to experiment and create solutions that highlight the challenges facing the Creative Industries in the face of societal issues (ecological, inclusive, technological, etc.). Through a collaborative and co-creative approach, the LAB aims to become a useful player for students, teachers and professionals in the design of new imaginary worlds and new practices conducive to a responsible and open relationship with the world. Discover the LAB on video
“IA IN OUR HANDS : ISSUES AND PRACTICES IN THE CREATIVE & ENTERTAINMENT SECTOR”
Créatives wanted to address, by bringing together representative specialists with expertise in a wide range of fields. The aim is to provide a wide range of instructive insights, enabling tomorrow’s creatives and teaching teams to position themselves and keep pace with the changes.
For this first edition of Impact Month*, the theme is “AI in our hands : issues and practices in the creative and entertainment sectors”, with a programme of workshops, round tables and extremely rich conferences.
A COMPREHENSIVE AND DIVERSIFIED PROGRAMME TO MEET THE CHALLENGES AHEAD
The Nantes campus will be opening the debates on 18 April, from 4pm to 6pm, with the first round-table discussion on the theme of “AI – Fiction & Emotion”:
• Marie-Julie Catoir Brisson (Audencia) and Julien Pierre (Université de Sherbrooke), doctor and professor of Information and Communication, who will share their discoveries in creative approaches to the design of AI and empathetic technologies,
• Guillaume Jallot and Marie-Laurence Turpin, CTO and Director of Cultural Activities at Xilam Animation,
• and Carole Couson, a lawyer at the Nantes Bar, who will be providing her insights as a specialist in intellectual property and digital law.
The round-table will be moderated by Dimitri Granovsky, producer, editor and teacher, former president of RECA (Network of French animation film schools) and moderator of the Annecy Festival’s Work in Progress sessions.
This promises to be a rewarding and instructive introduction to the subject. After that, the programme will be just as full, with :
On the Toulouse campus :
a round-table discussion on 23 April from 4 to 6 pm on the theme of “AI – Images & new writing”, with the expertise of :
– Alexandre Gefen, Deputy Scientific Director of CNRS Sciences Humaines et Sociales and Director of Research at Paris 3-Sorbonne nouvelle-ENS University, who is the author of Créativités artificielles (Les Presses du réel, 2023) and Living with ChatGPT (L’Observatoire, 2023),
– Nicolas Rougier, Director of Research at INRIA at the University of Bordeaux and researcher in AI and computational neuroscience, who will explain what these AIs are and do in the field of images.
– Maurice Benayoun, researcher and professor at the School of Creative Media at the Municipal University of Hong Kong, who will share with us his experience as a leader in digital creation (in particular, he created the laboratory-company Z-A, a pioneer in the field of new media, computer-generated images, virtual reality and interactive museography),
On the Montpellier campus :
a round-table discussion on 24 April from 4pm to 6pm on the theme of “AI, Creation & Anticipation”. A number of leading figures will be on hand to share their views:
– Jean-Paul Fourmentraux, socio-anthropologist (PhD), art critic (AICA), professor at the University of Aix-Marseille, Director of Research (HDR Sorbonne) at the Ecole des Hautes Etudes en Sciences Sociales (EHESS) and Director of the Art-Science-Society programme at the Institut Méditerranéen d’Etudes Avancées (IMéRA, RFIEA), who will share his analyses of the relationship between AI and creation and social emancipation,
– Betty Jeulin, a lawyer specialising in digital law and intellectual property at the Paris Bar, and an expert in issues relating to generative artificial intelligence and intellectual property law. She will be drawing on her experience in legal departments in the music industry and in international law firms specialising in new technologies,
– Marianne Carpentier, Chief Innovation & Technologies Officer at Newen Studios (TF1 Group). Since 2015 at Newen she has been in charge of innovations and leads cross-functional forward-looking projects for fiction producers, such as the launch of the first European Metaverse (May 2022) in the field of Entertainment. Her main areas of activity: Media & assets management, Delivering, Data Production Management & workflows, innovation, cloud, AI, VFX, Virtual sets, NFT, METAVERSES, CSR, Diversity & Inclusion… https://www.mediaclub.fr/actualites/marianne-carpentier-directrice-de-linnovation-des-technologies-chez-newen-groupe-tf1
On the Rennes campus:
A round-table discussion on 25 April from 4.30 pm to 6.30 pm, on the theme of ‘AI – Design & Play’, featuring :
– Elodie Migliore, a doctoral student at the Centre d’Etude Internationale de la Propriété Intellectuelle (CEIPI) at the University of Strasbourg, who is working on the intersection between intellectual property rights and artificial intelligence,
– Frederique Krupa, Director of the Digital Design Lab at the Ecole de Design Nantes Atlantique (EDNA), a researcher and designer who is an expert in UX/UI, the ethics of artificial intelligence and game design, and who has directed the Transdisciplinary New Media chair at the Paris College of Art,
– Maud Chalmel, a graphic designer and illustrator in children’s publishing, has been working in the world of games since 2015. She is also co-founder of the Charte des Illustrateurs Ludiques (CIL) collective, which campaigns for illustrators’ rights and for legislation on the use of Artificial Intelligence (AI),
On the Lyon campus :
a round-table discussion on 30 April, from 4 to 6 pm, on the theme of ‘AI – Ethics & digital creations’, with the expertise of :
– Jean-Gabriel Ganascia, Professor of Computer Science at Sorbonne University and Chairman of the CNRS Ethics Committee, a specialist in artificial intelligence (EurAI Fellow – European Association for Artificial Intelligence), digital humanities, computational philosophy and the ethics of technology, and Chairman of the CHEC (Cycle des Hautes Etudes de la Culture) steering committee and member of the CCNE (Comité Consultatif National d’Éthique) digital ethics steering committee,
– Anthony Masure, associate professor and head of research at the Geneva University of Art and Design (HEAD – Geneva, HES-SO), whose work focuses on the challenges of machine learning and blockchain technologies for design and the visual arts,
Béatrice Bauwens, VFX & Post Director, in charge of post-production and VFX at MPC Film and Episodic for France and Belgium. With 10 studios in 10 locations around the world, MPC has been a leading player in the field of visual effects and animation for over 45 years. Together with the MPC Paris team, it was awarded the César & Technique 2023 trophy for its technical contribution to film creation over the past year.
IN-CLASS AND DISTANCE LEARNING WORKSHOPS
During Impact Month, the Creative Schools will also be organising workshops and conferences on specific themes, with the aim of encouraging an in-depth exploration of the interactions between artificial intelligence and the artistic field. Coming soon in your diaries:
• an “AI & Concept Art” workshop, on 19 April in Nantes, led by concept artist and character designer Andreï Riabovitchev, whose work includes Seventh Son, Wrath of the Titans, X-Men First Class, Wolfman, Harry Potter and the Deathly Hallows, parts 1 & 2, and who experiments with AI as part of personal artistic projects,
• a “Legal Design” webinar workshop in Montpellier, led by Betty Jeulin, a lawyer specialising in intellectual property and artificial intelligence. Legal design is a method for creating a legal toolbox that can be understood and used in a variety of professional and educational situations. This workshop looks at the use and protection of creations by the graphic design and audiovisual professions in the context of generative AI,
• a webinar workshop entitled “Bestiary of AI”, led by Marie-Julie Catoir Brisson (Audencia) and Julien Pierre (Sherbrooke University), who will present this catalogue of the vices and virtues of artificial creatures found in fiction and on the market. By presenting them in the form of archetypes, the game helps to remobilise our imaginations to create a desirable AI. Participants will be encouraged to collectively choose ethical benchmarks for designing, prescribing or working with AI,
• a series of debates led by Écoles Créatives teachers (programming underway for May) on the practical challenges of AI at every stage of production.
To conclude this Month of Impact on AI, a debriefing conference will be held in June 2024 on the Écoles Créatives campus in Bordeaux, at which :
• Karim Khenissi, Managing Director of the Écoles Créatives and member of the Scientific Committee for this Month of Impact, will present the challenges facing the Écoles Créatives from an AI perspective,
• Isabelle Teissedre, Managing Director of Education at Écoles Créatives and a member of the Scientific Committee, will talk about the educational direction of the Écoles Créatives,
• Sandra Mellot, Scientific Director of the event and of the Laboratory, will present a summary of the surveys, round tables and workshops, and will also unveil the Écoles Créatives’ projects and projections in terms of research.
All recordings of the various discussions are available for replay on our websites and on our YouTube channel : Le LAB des Écoles Créatives – YouTube
* Impact Month is an annual event organised by the Écoles Créatives, the aim of which is to focus on a topical issue with a view to exploring it in greater depth within the schools.